NEW Colgate® Optic White O2 Aromatic Menthol toothpaste with Active Oxygen Bubble technology - Oxygenated whitening toothpaste that heats to whiten in 3 days.Experience whitening like you've never experienced before. A revolutionary whitening toothpaste with Active Oxygen bubbles that multiply and heat on contact with water, releasing a flood of ultra fine foam that gets absorbed right into your enamel, gently whitening teeth from the inside out. Let your radiant smile shine from the inside out.Your whitening experience begins now! Follow these 4 steps to reveal your true radiant smile:- Step 1: Squeeze a pea-sized amount onto your toothbrush- Step 2: Use a splash of water on your brush to activate the whitening properties, then begin- Step 3: When you feel a warm and ultra fine foaming sensation - it means that it’s working! Continue brushing for 2 minutes to ensure complete cleansing- Step 4: Rinse, and repeat morning & night. Begin to see a radiant whiter smile in 3 daysBrushing Tips: (To be updated as there may be more usage directions)Brush thoroughly. Do not swallow. Spit out and rinse after useChildren 2 - 6 years old: Use a pea-sized amount under supervised brushing to minimize swallowing. Use by children under 2 years should be upon the advice of a dentist or doctor. In case of intake of fluoride from other sources, consult dentist or doctorBrush at least twice a day or as directed by a dentist or doctor. Control sugar intake. Get a dental check-up at least once a yearColgate - More than 200 years of expertise For over 200 years, Colgate has worked to make the world a better place by introducing products that help people lead healthier, happier lives. Colgate builds upon a rich heritage of innovation to develop products such the first oral rinse to prevent tartar buildup, to improving the effectiveness of whitening toothpaste with its Optic White brand, for the use of hundreds of million of people around the globe.