The new and improved Colgate Total ® tooth paste reduces bacteria on teeth, tongue, cheeks and gums for whole mouth health. It provides up to 12 hours of protection against bacteria^ which helps prevent cavities, plaque, gum problems, sensitivity, tartar, enamel, staining and bad breath. Now with Colgate Total ® Charcoal Deep Clean Toothpaste's active cleaning formula, it fights plaque even between teeth and hard to reach spaces.